Client: Juniper
During: Spring ‘21
Agency: Panagora
My role: UX/UI Designer
Process: Workshop, site audit, user research, ideation, sketching, prototyping, visual design
Tools: Figma, Hotjar, Google Analytics
Juniper is a Swedish design company selling premium home essentials. They needed help making the shopping experience on their product page smoother. I helped them reveal user needs and pain points, and re-designed their product page. I held a workshop, conducted a site audit, and user research to ensure that the re-design accommodated the user needs, Juniper's identity, and business' goals all together.
Client & Agency: Panagora internal project
During: Winter ‘20/’21
My Role: UX/UI Designer
Process: User research, wireframing, mockups, visual design
Tools: Balsamiq, Sketch
Panagora is an e-commerce agency striving to build the perfect shopping experience. Panagora wanted to redesign their website to upgrade it and to align the website expression to their new visual identity. I supported the design team in conducting user research and setting up information architecture. My main responsibility was to create low-fidelity wireframes, mockups, and a visual design that was true to the agency's new identity.
Background
While living in Seoul between 2015-2019 I was active in the, back then, uprising running community and through my running crew 88SEOUL I was able to both be a part of and shape running culture on a local and global (Bridge the Gap - International Running Movement) level.
As a 88SEOUL member doing brand collaborations often meant modeling, being interviewed or participating at events. Coming from a marketing background and being more used to being on the other side of such collaborations and campaigns it was truly invaluable to experience being the subject of a community and culture. As much as my heart beats for running culture, the running community, and my running crew just for what it is, it has also given me a deep understanding of brand culture, cultural relevance and brand collaborations.
Brand Collaborations
The background for this project was to create a 1min video for non profit organization Reach for Change. The video was to be shown at a fund raising dinner and the aim was to inspire current and potential partners to collaborate with Reach for Change on the organization’s new goals for 2030.
Role & Responsibilities
Filming
Editing
My main responsibilities were filming and editing and I also worked very close with my team on ideation and concept development.
The background for this project was to create a 15sec video ad for start-up company Airmask. The video was to be distributed on social media and the goal was to make the concept of wearing a mask more familiar in a Swedish setting.
Role & Responsibilities
Concept development
Creative direction
Production
Post-production
This freelance project was carried out together with co-director and co-producer Jieun Lee.
The background for this project was to help social organization For This World with their branding and communication. The deliverables included brand- & visual guidelines as well as a research-driven communication concept.
Role & Responsibilities
Brand guidelines
Visual guidelines
As a part of the research team I was responsible for gathering insights to support the strategy team. I also conducted interviews and assembled existing brand assets that I used to create brand- & visual guidelines.
The background for this project was to create an immersive art exhibition with no budget. The themes of the exhibition was impermanence, humanity and technology and the guests were to receive a message through the exhibition from a future dimension.
Role & Responsibilities
Creative Production
Concept & Art Direction
As a part of the creative production team I was in charge of making the exhibition happen and making sure that everything would work smoothly during the exhibition itself. My main focus was aligning and overseeing exhibition installations as well as overall exhibition concept and art direction.
