Background

While living in Seoul between 2015-2019 I was active in the, back then, uprising running community and through my running crew 88SEOUL I was able to both be a part of and shape running culture on a local and global (Bridge the Gap - International Running Movement) level.

As a 88SEOUL member doing brand collaborations often meant modeling, being interviewed or participating at events. Coming from a marketing background and being more used to being on the other side of such collaborations and campaigns it was truly invaluable to experience being the subject of a community and culture. As much as my heart beats for running culture, the running community, and my running crew just for what it is, it has also given me a deep understanding of brand culture, cultural relevance and brand collaborations.

Brand Collaborations

• Samsung

• Nike

• New Era

• Hypebeast

• Runner’s World

• G-Shock